I want Hassle-Free WiFi.
I am in McDonald’s. Which, in and of itself is not note-worthy, thus not blog-worthy for me.
But my burger craving has led me to a strange world of backwards technology, where I place my order to and receive it from a person and not a computer; I choose my own seat rather than having it allocated to me automatically by an algorithm programmed to improve space management; and where I have to go through a 4 step process and fill out a little form with some random information rather than having an almost instantantious internet connection.
These little forms make no sense. I find them extremely frustrating. I can fill them out fairly quickly, but when my parents or brother encounter them, I tell them not to bother with it - because I know that the 10 second search they wanted to do will end up taking 4 minutes and 50 seconds longer than it should.
Firstly I had to confirm that I was me by getting the ISP to text me a wee code. Why? What is the advantage here? I guess it makes sense if that’s all I have to do, but I still had to fill a form out after that. What is the advantage for the ISP? I can’t think of one. Then the form. Why? I don’t mind giving away information like my name and spam email address, because I’m getting a service for free. But why am I asked to fill this type of form in every time I go to a place like this? (There are some positive exceptions, though - now I’m in Starbucks, all I had to do was tap a button in my browser to establish a full connection.) What do they all need with the same pieces of information, especially if I’m not ticking the “spam me with nonsense emails” box?
Why can’t I just tick the “connect me” box? Or get a password from the staff? Why do I have to spend time giving away information that they can’t use? How is that a positive customer experience?
If you are an establishment that wants people to stay for a long time and buy lots of food and drink, then you are an establishment that wants people to use its free WiFi. If you make people jump through hoops for your free WiFi, people won’t use it and won’t stay to buy food and drinks.